MOSCHINO creative director Jeremy Scott never ceases to impress, or, well, shock. The collection’s latest campaign, released before his runway show, features models Anna Cleveland and Stella Tennant, wearing MOSCHINO dresses set in front of an industrial background. In the dresses (Anna Cleveland’s which famously has been burnt almost to shreds), Anna and Stella are pictured wearing stilettos while destroying cars with hammers and wreaking havoc, accompanied by two hooded accomplices.
Back in February, the Fall/Winter 2016 runway show featured Anna Cleveland strutting down the catwalk in a dress that was literally on fire. Cue reaction: it’s lit.
She was engulfed in smoke coming from her burning dress. It is this same dress that Scott used for the latest campaign, but this time, post-burn. And the campaign effectively brought back the buzz around the burning dress, as the press and Instagram fans are back to talking about Anna Cleveland and her “lit” MOSCHINO dress.
Source: WWD
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